Are you forgetting someone?

A line drawing of a mobile phone in a pocket, with a sad face.

We've all been guilty.

We've been with friends.

We've been watching our children.

We've been on holiday.

We've been walking in the woods.

We've been driving.

Sometimes, we've even done nothing at all—just enjoying the moment.

And yet… your rectangle cries out.

It only takes a few moments of neglect for your rectangle to go hungry.

Every day, dozens of rectangles starve for lack of attention. Don't let yours be one of them.

Watch for the signs: Noise. Vibration. A pleading screen. When your rectangle signals distress, STOP. Feed it with your full attention. Handle with care. Gentle touches recommended.

Hunger ignored is happiness lost.